An Integrated Digital Marketing Experience for the Modern Car Buyer

Car shopping behavior has changed. Research shows that a majority of new car buyers start the shopping process with focus on a single model1, expanding their consideration set to 2-4 models through their shopping journey2 as they are touched by hundreds of online and offline influences3. It’s now more important than ever to keep your brand, your inventory and your reputation in front of the consumer throughout their entire purchase journey.

CDK Digital Marketing’s seamless solutions streamline the consumers’ path to your dealership, helping your dealership maximize exposure for your message and minimize competitive distractions by giving them the information they need, when they need it, to buy from your store.

CDK Digital Marketing possesses an intimate understanding of the modern consumer purchase journey. We have unique insights into shopper behavior and can help you turn those insights into car sales.

Our dealer partners not only leverage the industry’s most comprehensive suite of digital marketing solutions and services. They also take advantage of our integrated technology and data solutions that act as the platform for each step of the retail lifecycle too.

1 Shopper Sciences. 2011
2 CapGemini/, 2010
3 CDK Digital Marketing Business Intelligence, 2012


The industry’s most dynamic and cost-effective multichannel advertising.

Learn More

Search Marketing

Are you dominating paid and organic search results?

Learn More

Reputation Management

Does your online reputation match the experience you provide customers?

Learn More


Does your site deliver the right personalized experience for the right customers?

Learn More

Reporting & Analytics

Do you get the insight you need to optimize your marketing ROI?

Learn More

Marketing Services & Expertise

Your team of digital experts to guide and execute your marketing strategy.

Learn More

Owner Marketing

Fill your service bays. Keep customers for life.

Learn More

Social Media

Turn your community into your customers.

Learn More

Retail Solutions

Integrated technology & data solutions that act as the platform for each step of the retail lifecycle.

Learn More