Keep Customers for Life
Compared with traditional marketing methods, such as TV, radio and print advertising, email marketing costs just pennies per message (or less) and is infinitely more trackable. Dealers working to supplement revenue with increased fixed operations streams can gain measurable results from utilizing owner marketing strategies to stay in touch with and better market to current customers.
CDK Owner Marketing includes DMS matching to find missing email addresses for customers in your database. Monthly “e-append” matching from ten national database partners greatly expands your data set and customer reach. Seasonal specials and promotions in a wide selection of eye-catching designs engage customers year round.
- A dedicated Email Marketing Specialist to create and manage your campaigns and reporting results
- Easy implementation with no technology to deploy or software to install
- Email address matching and monthly database updating
- Optimized email delivery and bounce recovery
Contact us today to begin continuous communications with your customers throughout the entire lifecycle of their vehicle ownership.