google algorithm changes
April 16, 2015

Passing the Google Mobile-Friendly Test

By Renee Graff

Google’s shaking up rankings. Are you ready? You may have heard recent talk about “Mobilegeddon” or any of a number of other apocalyptic terms, but is it really worth your panic? On April 21, Google will roll out an updated algorithm to include mobile-friendliness as a ranking signal. It’s not enough anymore just to have a website. Your site must …

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superbowl_KP
April 9, 2015

How to Maximize Your Digital Advertising

By Dana Fornasar

It has been several months since the Super Bowl… I have since washed my trusty Seahawks jersey and socks and those of us in Seattle are now moving on to next season or channeling our energy into rooting for the Mariners. So with the big game in the rearview, I thought I’d reflect back on some of the things I learned …

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social media security
April 3, 2015

Your Dealership’s Social Security

By Robert Allen- Social Media Specialist

Would you give one of your dealership employees full ownership of your website, your television or radio spots, or your billboard? Most likely you answered no to these questions. You should approach social media the same way. Here are a few ways to secure your social media networks and what you can do to keep them secure long after your internet manager moves on.

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target customer
March 27, 2015

Driving the Car Shopper Experience with Personalized Content

By Stefanie Bounds- Digital Advertising Analyst

Studies have shown that consumers are completely aware they’re being retargeted with ads and contextual content. But for the most part, they’re cool with it, because the content is relevant to their interests and provides a better online experience. Are you offering a personalized website experience to your shoppers?

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dealership free advertising
March 20, 2015

Becoming Your Dealership’s Storyteller

Dealerships are often some of the most charitable businesses in a community. But making sure that your local media helps spread that message can be difficult or expensive, and sometimes both! Here’s how you can align your editorial calendar with your local media outlets so that you can bring more attention to your dealership’s community involvement.

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audienceof1
March 13, 2015

What Your Digital Audience Wants… and Expects

The digital marketplace is changing the way dealerships reach their audience. As mobile use increases, and people look first to digital showrooms to price shop, get reviews, and view specials, dealerships have to change the way they market to their audience. And the most innovative way to do this is through audience management.

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