Dealerships are often some of the most charitable businesses in a community. But making sure that your local media helps spread that message can be difficult or expensive, and sometimes both! Here’s how you can align your editorial calendar with your local media outlets so that you can bring more attention to your dealership’s community involvement.
By Christine Son-Hing, Account Advocate
The digital marketplace is changing the way dealerships reach their audience. As mobile use increases, and people look first to digital showrooms to price shop, get reviews, and view specials, dealerships have to change the way they market to their audience. And the most innovative way to do this is through audience management.
By Jason Jewert- Performance Improvement Consultant
If you’re a walleye guy, wouldn’t you like to just ‘choose’ all the walleye in the lake, serve them up the right bait, make it appetizing, and instead of getting just a nibble get bite after bite after bite? You’d limit out before you cracked your first beer. (Which would be a shame, come to think of it.) What would it be like if you’re advertising could ‘limit out’ like that?
By Colleen Harris- SEO Specialist
Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the knowledge graph portion of the search results? You’d spend all that time making sure your business listing was correct but have no control over what photos represented your dealership. Well, Google just released an upgrade to their “My Business Photo” section that resolves this problem and we’re excited to share it with you.
Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the Internet? But there’s no escaping the fact that the landscape of digital marketing is evolving due to the increased connectivity of content hungry consumers devouring information from around the web. Today’s automotive audiences are honing their shopping …
Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. But there’s no escaping the fact that today’s audiences are honing their shopping skills and expectations by interacting with brands that are curating a personalized experience. Think Amazon, Netflix, Spotify and Google. I know, I know. None of these companies sell cars! But the data is in, and what works for them can work for you.