casting bait for car shoppers and personalizing websites
February 27, 2015

How Car Dealers Can Use A Personal Touch to Get a Grip on the Slippery Fish

By Jason Jewert- Performance Improvement Consultant

If you’re a walleye guy, wouldn’t you like to just ‘choose’ all the walleye in the lake, serve them up the right bait, make it appetizing, and instead of getting just a nibble get bite after bite after bite? You’d limit out before you cracked your first beer. (Which would be a shame, come to think of it.) What would it be like if you’re advertising could ‘limit out’ like that?

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google-business-pages

Good Ol’ Google – The Latest Google Business Listings Update

By Colleen Harris- SEO Specialist

Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the knowledge graph portion of the search results? You’d spend all that time making sure your business listing was correct but have no control over what photos represented your dealership. Well, Google just released an upgrade to their “My Business Photo” section that resolves this problem and we’re excited to share it with you.

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proof of personalized website strategy performance
February 18, 2015

The Proof Behind the Personalization – Why Dealers Need to Personalize or Perish

By Megan Duncan- Digital Solutions Consultant

Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. But there’s no escaping the fact that today’s audiences are honing their shopping skills and expectations by interacting with brands that are curating a personalized experience. Think Amazon, Netflix, Spotify and Google. I know, I know. None of these companies sell cars! But the data is in, and what works for them can work for you.

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audience

What is Audience Management?

We’ve been talking a lot lately about “audience” and “Audience Management”…but what do these terms really mean and why should you care? Before we dive in, let’s just say this…you should care because the payoff is simple. In fact, our data shows that although managed traffic only accounts for 40% of a dealer’s web traffic, it actually drives 60% of vehicle sales.

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audience
February 9, 2015

What is Audience Management?

We’ve been talking a lot lately about “audience” and “Audience Management”…but what do these terms really mean and why should you care? Before we dive in, let’s just say this…you should care because the payoff is simple. In fact, our data shows that although managed traffic only accounts for 40% of a dealer’s web traffic, it actually drives 60% of vehicle sales.

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