dealer website personalized experiences
January 30, 2015

How to Put Your Dealership Back in the Driver’s Seat on the Road to the Sale

By Rob Campbell- Performance Improvement Consultant

For as long as there have been car dealerships, salespeople have been trained and have used some form of steps with great success. Once I learned the steps and mastered the art of personalizing that road for each customer, it was a powerful and extremely profitable way to sell cars. But over the last few years, I’ve had a number of dealers tell me the road to the sale has dramatically changed. Are they right?

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black hat SEO
January 9, 2015

The Do-It-Yourself Guide to Penguin-Proofing Your Dealership Website

By Ben Brockhaus Hall- SEO Specialist II

In April 2012, Google put their foot down, releasing the Penguin algorithm update. The algorithm change was meant to demote spammy sites who used link building schemes to boost their sites, essentially creating a better user experience. Since then, they have released five more updates, with the latest, Penguin 3.0, on October 17. This last update continued to rollout through Thanksgiving weekend. Not sure if Penguin has affected you?

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emails on mobile
December 16, 2014

The Dealer Guide to Email Marketing in a Mobile World

By Bill Cress - Performance Improvement Consultant

According to the Movable Ink, as of April, 2014, 47.2% of all emails are read on a smartphone and 18.5% are read on a tablet. In other words, about 66% of emails are read on a mobile device. What this means for car dealers is quite simple. The email you just sent was probably not viewed on a desktop or laptop – it was probably read on a mobile device. Here are a few best practices I’ve learned from working with different dealers that can help you reach your mobile email customers.

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no-haggle prices
December 1, 2014

How Digital Marketing is Affecting Your Dealership – Part III

By Joe Tarell- Performance Improvement Consultant

For many consumers, the mystery is gone from the car sales transaction. The Internet has leveled the playing field for negotiating car deals while dealers and car salespeople find it increasingly difficult to hold gross on a car deal. In the last article of the series , we noted that the NADA says the current net profit on a new car sale is down to $69 from $111 in 2012. While this is alarmingly low to those who don’t follow the industry, many new car departments were losing money in 2009 and 2010 during the recession.

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63percent (1)
November 20, 2014

Four Techniques to Boost Clicks & Conversions on Your Dealership Website

By Rob Campbell - Performance Improvement Consultant

In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealership didn’t even have dial-up Internet service, let alone a website. I’ll be honest, we had no idea what we should build, and thinking proactively about how customers would interact with what we built never even crossed our minds.

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November 15, 2014

New SEO Reporting Brings Expanded Access to Keyword Data

Our exclusive SEO reporting continues to show organic traffic, Hours and Directions visits, e-mail leads and VIN views for a site, but now gives year over year comparisons on these metrics, broken down to the page level. What we’ve added to our reporting is a first in the automotive industry – full integration of Google Webmaster Tools data. Not only is keyword data back, we’ve also categorized these keywords into industry groupings – make, model, service, parts, used, new, location, dealer, vehicle, and finance.

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