target customer
March 27, 2015

Driving the Car Shopper Experience with Personalized Content

By Stefanie Bounds- Digital Advertising Analyst

Studies have shown that consumers are completely aware they’re being retargeted with ads and contextual content. But for the most part, they’re cool with it, because the content is relevant to their interests and provides a better online experience. Are you offering a personalized website experience to your shoppers?

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dealership free advertising
March 20, 2015

Becoming Your Dealership’s Storyteller

By Denise Aguilar- Account Advocate

Dealerships are often some of the most charitable businesses in a community. But making sure that your local media helps spread that message can be difficult or expensive, and sometimes both! Here’s how you can align your editorial calendar with your local media outlets so that you can bring more attention to your dealership’s community involvement.

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March 13, 2015

What Your Digital Audience Wants… and Expects

By Christine Son-Hing, Account Advocate

The digital marketplace is changing the way dealerships reach their audience. As mobile use increases, and people look first to digital showrooms to price shop, get reviews, and view specials, dealerships have to change the way they market to their audience. And the most innovative way to do this is through audience management.

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casting bait for car shoppers and personalizing websites
February 27, 2015

How Car Dealers Can Use A Personal Touch to Get a Grip on the Slippery Fish

By Jason Jewert- Performance Improvement Consultant

If you’re a walleye guy, wouldn’t you like to just ‘choose’ all the walleye in the lake, serve them up the right bait, make it appetizing, and instead of getting just a nibble get bite after bite after bite? You’d limit out before you cracked your first beer. (Which would be a shame, come to think of it.) What would it be like if you’re advertising could ‘limit out’ like that?

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Good Ol’ Google – The Latest Google Business Listings Update

By Colleen Harris- SEO Specialist

Remember when you’d search for your dealership on Google, only to have old, outdated or even the wrong photos show up in the knowledge graph portion of the search results? You’d spend all that time making sure your business listing was correct but have no control over what photos represented your dealership. Well, Google just released an upgrade to their “My Business Photo” section that resolves this problem and we’re excited to share it with you.

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proof of personalized website strategy performance
February 19, 2015

The Proof Behind the Personalization – Why Dealers Need to Personalize or Perish

Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super Bowl commercial about the advent of the Internet? But there’s no escaping the fact that the landscape of digital marketing is evolving due to the increased connectivity of content hungry consumers devouring information from around the web. Today’s automotive audiences are honing their shopping …

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