The verdict is in: if they view the highlights, you’ll view the taillights. In other words, the more car shoppers engage with your Vehicle Details Pages (VDPs), the quicker your cars will move off your lot— and that’s a fact.
Based on an eight month study of 9 million VDP’s, 125 million website visits, and 250 million online actions, our automotive consumer research conclusively shows that:
- VDP views and time spent on VDP’s are 2 of the top 4 online sales predictors
- VDP’s with 20-30 pageviews spend 29% less time on the lot
- VDP’s with more than 30 pageviews spend 44% less time on the lot
So how do you best position your automotive digital marketing strategy to be a VIN factory? We’ll address just that in an all-new Cobalt series: The Down & Dirty on Dynamic Inventory Merchandising. In this series, we’ll tell you how to harness the power of multichannel marketing to turn your dealer website into a VDP hot spot.
VDP views are kind of a big deal. So we studied in-market car shoppers to find out what they’re expecting when they land on your VDPs and VSRs. Their answers may surprise you.