audience management package
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CDK Global Launches Digital Advertising Personalization Engine for Automotive Dealerships – the First of its Kind for the Automotive Industry

HOFFMAN ESTATES, IL – January 20, 2015 – CDK Global, Inc. (“CDK Global” and “CDK”) (Nasdaq: CDK) today announced its Audience Management solution, a digital marketing package that uses sophisticated targeting technologies to allow automotive dealers and dealer groups to more profitably target their customers. Audience Management offers a personalized, individual online shopping experience for each shopper – technology that is on par with companies like Amazon, Netflix and Google.

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September 22, 2014

CDK Global Wins a Tech Impact Award From Seattle Business Magazine

Seattle Business Magazine recently celebrated the annual Tech Impact Awards, which honors those individuals and companies who aim to make our lives better through technology. The categories range from marketing to health and entertainment to education. We are proud to announce that CDK Global has won the Tech Impact Award for marketing. We are honored to be in such innovative …

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August 19, 2014

ADP Dealer Services Business is now CDK Global

ADP Dealer Services, Inc., a division of ADP® and a leading global technology solutions provider dedicated to helping dealerships and manufacturers drive measurable results, is pleased to announce that Dealer Services’ new company name will be CDK Global, Inc., once the spinoff from ADP is completed. CDK Global will be listed on the NASDAQ exchange under the “CDK” symbol.

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automotive digital marketing channels
March 25, 2014

From Likes to Test Drives: 3 New Ways to Sell Cars With Social Media

See the original article here. Here I am: A potential customer stepping into a brand new vehicle on your lot. As I open the door, a side step automatically folds down to help me step into the cab. The soft leather seat molds to my backside. The dash lights up with easy-to-use controls. There’s an auxiliary input so I can …

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March 24, 2014

CDK Global Employee Wins Two Silver Medals at the Sochi Paralympics

 Mark Bathum, Director of Business Alliance Management at CDK Global, a division of ADP, won two silver medals in the Sochi Paralympics last week in the Alpine Skiing Visually Impaired Super-G and Super Combined competitions. A two-time Paralympics competitor, Bathum also participated in the Vancouver Paralympic Winter Games in 2010, where he also took home the silver medal for Downhill. …

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